Marketing & Sales Automation Processes Always Be Helping
We aim to help marketing and sales teams properly start and develop marketing automation processes and strategies by themselves, and we value empathy, excellence and agility.
It’s time to take ownership of your marketing automation software and get the most out of your SMarketing efforts (Marketing & Sales), with Always Be Helping Methodology, in harmony and revenue.
Does your business face these challenges?
- You just purchased HubSpot or another CRM and don’t know where to start.
- You inherited a messy HubSpot portal or another CRM and don’t know what you should do.
- Your company doesn’t have a go-to, in-house HubSpot or another CRM expert.
- Your company purchased Hubspot or another CRM globally and you don’t have the necessary competences locally
- You’ve been using HubSpot or another CRM, but you’re not seeing the returns you expected.
- You’re trying to automate your processes, but struggling to get it right.
- Your sales and marketing tools aren’t connected, and your teams are frustrated.
Why choose the Always Be Helping methodology?
90 percent of sales and marketing professionals point to a number of disconnects across strategy, process, content, and culture. (LinkedIn, 2020). If you haven’t done it already, now is the perfect time to align and connect your sales and marketing teams and harness their power. Using SMarketing (Sales + Marketing) and a proper marketing automation tool, you’ll be at the forefront of your industry sooner, rather than later.
Using an Always Be Helping methodology, you will be abandoning all strategies that involve force-feeding prospects a product or service they don’t want or need, and instead, as your prospects move through the funnel, you will create a customer-centric experience and provide resources and guidance as they attempt to solve a complicated business problem.
Sales ignores up to 80% of marketing leads, instead spending half their time on unproductive prospecting.
60 to 70% of B2B content is never used because the subject topics are irrelevant to the buyer audience.
Explore our packages that will help you get the most out of your SMarketing efforts - in harmony and revenue.
Essential Pack
- SMarketing Workshop
- Marketing & Sales alignement strategy
-
Account Set-up
- Users configurations
- Social Media Accounts Set-up
- Ads Set-up
- Email Set-up
-
Documentation
- Templates usage
- 4 x Team Training Sessions
- 4h x Ticket-based Consultancy
-
Hubspot Technical Set-up
(with ready-to-use templates)
- 1 x Landing Page template
- 1 x Email template
Agile Pack
- SMarketing Workshop
- Marketing&Sales alignement strategy
-
Account Set-up
- Users configurations
- Social Media Accounts Set-up
- Ads Set-up
- Email Set-up
-
Documentation
- Templates usage
- SMarketing Workshop
- 4h x Ticket-based Consultancy
-
Hubspot Technical Set-up
(with ready-to-use templates)
- 1 x Landing Page template
- 1 x Email template
- Home Page Blog template
- 1x Blog Article template
- 3 x embedded website forms
- 3 x embedded CTAs
Savvy Pack
- SMarketing Workshop
- Marketing&Sales alignement strategy
-
Account Set-up
- Users configurations
- Social Media Accounts Set-up
- Ads Set-up
- Email Set-up
-
Documentation
- Templates usage
- SMarketing Workshop
- 4h x Ticket-based Consultancy
-
Hubspot Technical Set-up
(with ready-to-use templates)
- 2 x Landing Page template
- 2 x Email template
- Home Page Blog template
- 1x Blog Article template
- 5 x embedded website forms
- 3 x embedded CTAs
- 8 x Standard Dashboards Reports
- 2 SEO Topic Clusters Set-up
- 1 x Campaign Set-up
- 1 x System Page configuration (404)
- Strategy&Next Steps Handbook presentation (PDF)
- 1 x Briefing Session
- 1 x Debriefing Session
- Auditing - We will go through every tool and templates that you currently use or not and analyze the potential with specific how-to advice and best practices examples
- Dedicated for: CMO or CEO
- Hubspot CRM: yes
- Duration: 2 weeks
Can’t find what you’re looking for?
Just ask!- SMarketing and ABH methodology concept overview
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Marketing approach
- Buyer Personas - pain points and solutions
- Creating a lead generation magnet
- Scoring
-
Sales approach
- Sales enablement | The Inbound Way
- Social Selling
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How Sales and Marketing work together - SMarketing
- Sales and marketing Service Agreement
- Always be Helping approach (ABH)
- Using Hubspot for SMarketing
- Dedicated for: small and medium teams (marketing, sales)
- Hubspot CRM: yes / want to implement
- Duration: half day
Can’t find what you’re looking for?
Just ask! Free assessment
Does your company get the maximum out of your marketing and sales efforts?
Complete the below form and see where your business stands, what areas you need to focus on. We’ll get back to you as soon as possible with:
- An evaluation of your current website and marketing strategy.
- A review of your sales and marketing alignment.
- Suggestions for how you can increase profitable customer activations.
- Real solutions to achieve your business and marketing goals.
We aim to help marketing and sales teams properly start and develop marketing automation processes and strategies by themselves, and we value empathy, excellence and agility.
While we, at Beans United, create marketing campaigns for our clients, using inbound marketing methodology and marketing automation tools, at SMarketing ABH, we want to teach you and your teams how to do it.
We are here to help you, so that you can always help your prospective clients!
Always Be Helping
Read our story
Our Story
As an inbound marketing agency, developing more than 5000 inbound campaigns and generating thousands of leads for different industries, we always encouraged our clients to communicate with the sales department or customer service. We recognize the importance of asking for feedback, having a clear SLA and having regular meetings, in order to create better campaigns and generate more qualified leads - leads that sales teams will love and who will generate more revenue for the company.
Having more than 8 years of experience with Beans United and working closely with our clients, we observed a gap between customer-facing departments (marketing - sales - customer service) and a need for alignment.
Why is there a need for alignment? Because the first contact a customer is making with your business is through one of these departments.
We know that the relationship between these departments isn't always the best, but, through our inbound strategy and by reducing this gap, we saw major improvements and proven results in qualified leads, with a 30% conversion rate increase from MQLs to sales opportunities.
The secret ingredient? An automation platform that brings those teams together and reduces friction between the processes. Having real time access to the same data really simplifies the work for your teams!
But this is not all. By working closely together and having aligned objectives, sales people understood the necessity of having a different approach for inbound leads and, together, developed a sales enablement strategy. To achieve this in the internet era, where the customers are more informed than ever, it’s not about the “Always be closing” approach anymore, but more about an “Always be helping” approach.
Always Be Helping is about creating a customer-centric experience and providing resources and guidance as they attempt to solve a complicated business problem.
How can we help you achieve this?
Being a Platinum Hubspot partner, we developed a series of clear packages that will help your company and teams, not only with marketing and sales alignment, but with teaching you as well on how to use an integrated platform for all your processes. This way, you can start saving money and time and generate more happy customers by having customer-centric teams working together. Always Be Helping.
By understanding your needs and seeing proven results from our customers who implemented this approach, we wanted to help more. Marketing and sales funnels don't stop at customers, and by having a great customer experience, you can delight them and have them recommend your business, bringing you more prospects. It's a circular process, and not a linear one.
Our recipe for Always Be Helping is:
Alignment between the customer-facing departments (marketing + sales + customer service)
Always be Helping approach
Automation Platform (CRM)
In harmony and revenue, for short ABH. 😊
Who will you be working with?
Liana Cuta - Marketing Automation Consultant with more than 10 years of experience in marketing and 3 years working as an inbound marketing consultant at Beans United.
“At Beans United I’ve successfully implemented many inbound marketing campaigns using Hubspot’s tools and brought thousands of leads for our clients. Because our culture is about understanding and helping the clients, we learn a lot about their businesses and needs.
This is how we’ve discovered the gap and tried to think about different solutions in order to close it and have better results. But, we wanted to do more. We wanted to help not only our clients, but everyone, regardless if they need to work with an agency or not, for their marketing campaigns.
Passionate about marketing automation, together with Andreea Moisa, my mentor in this project, we started to design different service packages so we can share our knowledge and help more companies. This is how ABH was born.”
